Writing a car ad can be intimidating. How can you make your ad appealing? Which features should you prioritize? What do you even write?
Creating a polished, efficient, all-around balanced ad is crucial to selling your car quickly. You’ve got to get buyers interested without misleading them, and that’s where most people go wrong.
A detailed and descriptive ad can pull people in so you can land the sale. There’s a massive market for selling used cars in UAE, and that’s where we recommend that you start trying to sell your vehicle.
7 Tips for Writing an Effective Car Ad
Here are the top tips for writing a comprehensive car ad and selling your car quickly. Everyone knows to avoid cliches and use plenty of flattering photos, but we’re going to dive deeper into what makes a car ad appealing to buyers.
1- Choose a suitable website
Before writing an ad, you have to make sure that you’re using the best website possible. Choosing the right website can bring your ad into contact with thousands of interested buyers.
Some car-selling sites allow users to pay so their ads can reach more people. If you want to sell your car as quickly as possible for the best price possible, we recommend using a car selling website that will buy your vehicle directly in less than an hour.
2- Facts, Facts, and Nothing but Facts
Your car ad should contain only the facts and nothing more. Exaggerating and misleading potential buyers will decrease your chances of landing a sale in the long run.
When writing an ad, include a detailed description of your car, its condition, features, model, make, mileage, and anything that can add to its value.
3- State Your Asking Price
State your asking price somewhere near the beginning of your ad, as that is the most relevant information for most buyers. A fair asking price will get people interested in reading the rest of your ad and maybe purchasing your car.
Do your research and check local listings for similar vehicles before settling on a price. You don’t want to underprice your car, but you also don’t want to raise the price beyond what is realistic.
4- Explain Your Reason for Selling
The first question that comes to a buyer’s mind is usually, “Why are they selling their car?” A good reason can make or break your sale because it can give the buyer peace of mind or indicate that something is wrong. It’s important to be truthful about why you’re selling your car and its condition so that buyers know how to set their expectations.
5- Focus on Modifications
You should include any extra modifications you’ve added to your car as it can justify a higher asking price and show buyers that you’re a person who takes care of their vehicle.
These modifications can be minor, like a paint job or specialty tires, or significant, like a new stereo or high-tech alarm.
6- Describe Your Car’s Condition
Providing an honest description of your car’s condition can get buyers interested and make it easier to close the deal. We recommend including a VIN (Vehicle Identification Number) so potential buyers can read through the vehicle’s history report.
Your ad must also disclose any issues or faulty parts should they exist. If buyers have to learn about a car’s problems during the inspection process, they will likely break off the deal.
7- Provide Service Records
Buyers will be more at ease if they know that you take great care of your car. Maintenance and service records will provide buyers with a detailed maintenance history.
They’ll be able to track which parts have been fixed or replaced completely. These records should also include oil changes and similar maintenance procedures.